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Introduction For the purpose of this guide, we’re going to be more specific. We’ve written the content that follows specifically for business-to-business companies in the industrial sector. That means manufacturers, industrial service providers, distributors, builders and their subcontractors. This guide is broken up into eight sections, as follows You lack awareness among your niche audience. […]

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I’ve written, talked and filmed a lot over the last few years about why manufacturers need to publish their insights. But today we’re gettin’ tactical. Some things are better shown in video than in writing. And this one of them. So in the video below, I’ll take you through how to conduct a content strategy […]