Introduction
For the purpose of this guide, we’re going to be more specific. We’ve written the content that follows specifically for business-to-business companies in the industrial sector. That means manufacturers, industrial service providers, distributors, builders and their subcontractors.
This guide is broken up into eight sections, as follows
- You lack awareness among your niche audience.
- You’re not seeing enough qualified leads.
- You’re wasting time pursuing unqualified leads.
- You’re fighting a long sales cycle and struggling to close business.
- Your marketing and sales efforts are disjointed.
- You don’t know how to measure marketing ROI.
Main point #1
A Google search for “industrial marketing” will first show you pages from Wikipedia and Marketing-Schools.org. And both sources consider the term “industrial marketing” to be synonymous with “business-to-business (B2B) marketing” – or the marketing of products or services to other companies, rather than to consumers.
A Google search for “industrial marketing” will first show you pages from Wikipedia and Marketing-Schools.org. And both sources consider the term “industrial marketing” to be synonymous with “business-to-business (B2B) marketing” – or the marketing of products or services to other companies, rather than to consumers.
Sub point 1A
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 1B
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 1C
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Main point #2
This guide is broken up into eight sections, as follows
Sub point 2A
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 2B
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 2C
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
- You lack awareness among your niche audience.
- You’re not seeing enough qualified leads.
- You’re wasting time pursuing unqualified leads.
Main point #3
Sub point 3A
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 3B
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Sub point 3C
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.
Conclusion
The purpose of this guide is simple: To help B2B industrial sector companies learn how to grow their businesses online. When you’re finished reading it, we’re confident that you’ll be ready to construct a marketing strategy for your company that will generate highly-targeted website traffic, convert your website visitors into real sales leads with names and phone numbers and converge your sales and marketing efforts into a streamlined business development machine.