Frequently Asked Questions

I believe in marketing living within the organization, and not being outsourced to agencies or external providers. My ultimate goal will be to make your business self-sufficient when it comes to marketing. We will achieve that by building systems and procedures and recruiting an operational team that can be the voice of marketing inside the company. Before we reach this stage, we might need help along the way to help us implement some of the marketing tactics that will be part of our strategy. For that, I can introduce you to the SEO and SEA specialists, editorial content specialists, designers, web developers, CRM experts, etc, I work with and see if they are a good fit for your needs.

The Marketing Blueprint is a marketing strategy and detailed growth plan developed over the course of 30 days.


    • Weekly Calls – We’ll have 30-90 minute calls on Zoom, each week covering a different topic.
    • Competitor Analysis – I’ll investigate your rivals’ online strategies, strengths, and weaknesses to identify opportunities for you to stand apart.
    • Buyer Personas – Using your current customer data, I’ll create profiles of your ideal prospects so we know who they are, who they are not.
    • Customer Narrative – We’ll work together with you to clarify your brand voice and make your copy appealing to your ideal prospects.
    • Pitch Script – I’ll work with my native English-speaking writers to create targeted pitches, that can be used for your website, email campaigns, and other marketing materials.
    • SEO Strategy – I’ll work with my SEO specialists and deliver a report that reveals gaps and opportunities in your SEO strategy, and helps you publish content your customers are really searching for.
    • Website Strategy – I’ll create a redesign guide for your website that addresses the gaps and opportunities revealed in the SEO Analysis.

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. We’ll incorporate what you have and adapt your Blueprint as needed.

However, we won’t skip the Blueprint, because it’s a critical step in the process. While you know about your business, I need to make sure I get to know it as well, so we can market you effectively. It’s also a great opportunity to work on a first project together and make sure we are a right fit for each other before we move to larger scale projects.

Not at all, but your skepticism is reasonable.

You’ve probably encountered some sort of “marketing plan” or “roadmap” before. Maybe it was an automated report that didn’t provide any real value. Or perhaps you’ve received a proposal full of pages showing how great an agency is, to convince you to sign a 1-2 year contract.

My Marketing Blueprint isn’t a proposal, it isn’t an automated report, and it isn’t generic. Rather than pitching you services, the purpose of the Marketing Blueprint is to provide you with value from day one. It’s a marketing analysis, strategy, and plan that we’ll develop together to help you reach your goals. It will dive deep into your business, your company, your clients, your competitors, your online presence, your current gaps, and how we should address them.

Each week we’ll speak together about a specific topic, refine your strategy, and I’ll provide you with deliverables that you’ll benefit from, even if you don’t choose to hire me on an ongoing basis. The Blueprint will be unique to your business because we will create it through research and consultation.

We don’t want to waste your money by directing visitors to a site that isn’t able to effectively capture leads. As part of the Marketing Blueprint, we’ll assess your current website: Is it consistently capturing leads? Does it demonstrate your differentiation in the market? Does it offer an organized and appealing experience for the user? How is its search performance?

If it checks all the boxes, we may not need to rebuild it. If we do, you’ll have ample opportunity to direct its design and make it a reflection of your brand and your personal tastes. The most important thing is that optimized for an inbound marketing strategy before we launch your marketing campaigns.