Running and optimizing an advertising campaign is a job on its own. As much as I know about SEO and SEA, I am no ads specialist.

If running ads proves to be relevant to our inbound marketing strategy, I will recommend agencies or ad specialists who have several certifications including Facebook Blueprint, Google Ads Search, Google Ads Display, and LinkedIn advertising.

As your marketing leader, I will be keeping an eye on the campaign reports to ensure they are performing and are aligned with our overall inbound marketing strategy and stay within our budget.