As a new venture, DTS FIBER started from a blank sheet. They needed to define their corporate identity, branding, marketing strategy, and online presence. For this, they hired one of our fractional CMOs through the Growth Connect network.
For the DTS FIBER project, we witnessed the birth of a new regional ISP. We started with the fundamentals: defining their target customers and developing their brand messaging. Simultaneously, we analyzed the competitive landscape of national and regional ISPs to understand the SEO challenges and opportunities. Based on our team’s research and multiple 1:1 discussions with DTS FIBER, we created a comprehensive strategic marketing blueprint with a roadmap for their go-to-market plans. We then helped them with their brand identity and logo to create a strong and recognizable image. Finally, we designed and developed their new website, building on the findings and recommendations of the strategic marketing blueprint.
DTS FIBER is now well equipped with a strategic marketing plan for years to come. As a platform for executing this marketing plan, they have a new SEO-optimized website with content that appeals directly to their target audience. Our branding exercises gave DTS FIBER a fresh and modern brand identity that they can relay online and offline during their promotional campaigns. They are now ready and well positioned to implement their marketing campaigns and tactics.